SIS (Sports Information Services), the leading multicontent supplier of 24/7 live betting services, has partnered with 888Africa to provide its comprehensive numbers offering to the operator.
The integration with 888Africa, facilitated by a region-specific iframe developed alongside Bitville Gaming, will see the operator gain access to the full suite of over 200,000 live draws. These include the original 49s live draw, 39s and Fast 15s.
The content is presented through a clean, attractive, and engaging front end to maximise the player experience. The launch will significantly enhance the reach of SIS across Africa, where the live numbers draw product suite has already enjoyed great success.
Operating for over 27 years, the SIS-owned 49s is the original live draw and brings credibility and integrity to fixed-odds numbers betting. To complement this, 39s and Fast 15s offer high-frequency events that run every three minutes while maintaining healthy margins for operators.
Launched in 2022, 888Africa licences 888 Holdings’ world-class betting and gaming brands across Africa’s regulated online markets. Currently live in Kenya, Tanzania, Mozambique and Zambia through 888bet, the operator offers a unique betting experience with relevant products and features which will now include live draw offerings which have proven to be popular with audiences.
Joe Andrews, head of sales Africa at SIS, said: “The appetite for live numbers draws in Africa has grown rapidly and partnering with 888Africa will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.”
Ian Marmion, chief operating officer at 888Africa said: “Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa and I am sure our audiences will welcome this enhancement to our offering.”
Andrew von Hoesslin, chief executive at Bitville Gaming, said: “The aim of our agreement with SIS was to provide a bigger operator network for its content and we are seeing this happen first-hand. We are sure that 888Africa and its players will be delighted with the influx of additional wagering opportunities.”
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